Are you ready for some (carrot) mobbing?

Marina Kasa on Wednesday, 04 January 2012.

carrotmob2012

Do you recall the story of the young boy trying to get a stubborn donkey to pull his cart? Rather than making the donkey move by hitting him with a stick, the boy dangled a tasty carrot in front of the donkey to entice him to move forward. In a Carrot Mob, YOU are the carrot that helps a business go green!

Think of a Carrot Mob kind of like a reverse boycott. We use social networks to pack a local business with customers and boost its sales for the day. In return, the business promises to dedicate 100% of the additional sales from that day to making sustainable improvements to its operations. Learn more...

Our next carrot mob is just around the corner

WHO:	You, and other Santa Barbara carrot mobbers
WHEN:	Saturday, January 21 from 10 am - 3 pm
WHERE:	Shhh it’s a secret – Follow us on Facebook or Twitter for hints. We'll announce the secret location by email one week before the event.
WHY:	To reward the business for doing the right thing and help it upgrade to more energy efficient lighting

Want the inside scoop? Stay updated on the upcoming Carrot Mob by following CEC on Facebook, and signing up for email action alerts. We’ll be playing trivia games and dropping hints about the secret location in early January. Can you can guess which lucky business will be target of our next Carrot Mob?

Animated explanation of a Carrot Mob

Tags: action alert, carrot mob, eco-friendly products, energy smart products, events, facebook, green building

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About the Author

Marina Kasa

Marina is engaged in energy efficiency related policies and programs as well as renewable energy projects; helping to reduce energy consumption in the built environment. She provides research support, tracks program goal progress, assists in event coordination, and facilitates the development of reports and outreach materials.

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