The saying goes that ‘a journey of a thousand miles begins with a single step.’ Sometimes it begins with a single plastic bag.
With funding from local foundations, CEC's Rethink the Drink program has installed 16 refill stations on local elementary, junior high, high school and college campuses since the beginning of 2010. As of this month, schools have used the stations a total of 230,239 times and have dramatically reduced their use of disposable plastic water bottles.
As a part of an overall vision to lead the community away from energy-intensive products, CEC launched its "Rethink the Drink" campaign in January 2011, aiming to reduce single use plastic bottles by 75% in two pilot schools. With funding from the Orfalea Foundations and other local partners, we have thus far installed nine refill stations in local schools.
This week, CEC released "Pointless Plastic," a short video highlighting the need to reduce dependence upon bottled water. http://www.youtube.com/watch?v=aZFFZWlNsm8 ©…