Like other schools across the country, the University of California, Santa Barbara (UCSB) has its own program to entice students, faculty, and staff to reduce driving and choose more sustainable modes of transportation. The Transportation Alternatives Program, or TAP, seeks to reduce traffic congestion, traffic emissions, and the demand for parking on campus and serves those who commute to UCSB by foot, skateboard, bicycle, bus, carpool, vanpool, or train.
When 18-year-old Lauren Mok leaves her apartment in Isla Vista for classes across town at Santa Barbara City College (SBCC) and uses an iPhone app to offer a ride to a student she doesn’t know, she occasionally reflects on something a professor recently said:
We’re in the middle of a social revolution, where technology is changing the way we do everything. Even, it seems, activities as mundane as driving.
Smart Ride Real-time ridesharing Smart Ride is an 18-month pilot project in the Santa Barbara South Coast administered by SBCAG…