On April 22 – the official, nationally designated Earth Day – my email box blows up. Not just from the usual business of managing our local Earth Day festival, but from the mass of e-newsletters and Facebook posts calling attention to the day. They come from every corner of society. A statewide religious consortium. Elected officials. A local attorney’s office. Some are fluff, others are sincere calls for action, and others call into question what it’s all for.